![]() She offers a range of services, from basic resources (£49.50 for an online foundations of sleep course) to more expensive comprehensive programmes (£395 for a two-week personalised plan). Like most sleep consultants, Davidson has a social media feed full of tips, videos and inspirational quotes. However, many high-profile sleep consultants focus more on their experience working as nannies or maternity nurses, and raising their own children. Her LinkedIn page mentions her LSCS qualification. Rosey Davidson, founder of Just Chill Baby Sleep, is one of the biggest success stories, with 165,000 Instagram followers. A sleep consultant told me not to pick up, rock or feed my son. The LSCS offers a short course, about 12 weeks, comprising six weekly sessions in person, followed by another six of assisted self-study (although during the pandemic training has been mainly online), for £945. According to the website of the London School of Childcare Studies (LSCS), which runs a “sleep practitioner” course, it’s “an unregulated industry and qualifications are not required to start working”, although they state that most parents would be more comfortable employing someone appropriately qualified. The industry is burgeoning, though, thanks to word-of-mouth recommendations at antenatal groups, and via the social media accounts of “experts”, filled with images of angelic babies sleeping soundly – understandably tempting to any parent sitting up with a wide-eyed, screaming baby night after night. Others are left feeling judged, criticised, and as if they’ve wasted their money. Some, like Zara, see them as “guardian angels”. When you dig into the world of sleep consultants, it’s a familiar story. I was left feeling a complete failure, but also very angry and lost,” she says. ![]() ![]() Another mother from Surrey, Heike, who works for a beauty brand, enlisted the help of the same sleep consultant, but couldn’t have had a more different experience: “I was so disappointed – shocked, really. ![]()
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